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Change-Is Resistance Futile?

February 3, 2010 By Jonathan Saar Leave a Comment

I know this is such a cliché title and perhaps the die hard Trekkie fans may only understand it. Here are the two key words to explain it, Borg and the Federation. The Borg were determined to make change on their terms no matter what got in their way and the Federation resisted this and [...]

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Making Eye Contact in Social Media

December 24, 2009 By Mechelle Flowers 2 Comments

Just when I thought some of the heat and debate would start to die down, then I find that the fire just keeps on burning with some. I am not against other people voicing their opinions. That’s what freedom of speech is all about. I scratch my head though with repetitive comments and thoughts from [...]

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Filed Under: Social Media Tagged With: Apartment Training, social media, Twitter

Certified Social Media Consultant! Huh??

December 2, 2009 By Mechelle Flowers Leave a Comment

I get really confused with this TITLE at times. This post is more to warn people not to get sucked in by claims that they are an “expert” or a “guru” of social media. I was reading a post from Aliza Sherman (@alizasherman) this morning. I really appreciated her four points of advice to anyone [...]

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Filed Under: multifamily, Multifamily Training, Social Media Tagged With: marketing, multifam, social media

Is Social Media Like Baking a Cake?

October 14, 2009 By Mechelle Flowers 2 Comments

I remember making my first Devil’s Food Chocolate Cake . I was around 12 years old and my wonderful mother was trying to teach me to bake. This was no cake in a box method, it was all from scratch. She outlined the necessary steps in order to be successful. Read the recipe carefully. Make [...]

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Filed Under: management companies, multifamily, property management, Social Media, Twitter Tagged With: multifamily, social media, Twitter

Is Email a Form of Communication?

October 7, 2009 By Mechelle Flowers Leave a Comment

Email etiquette is something that is extremely important in the professional world. We have been trained on proper spelling, not using acronyms, using proper grammar and of course making sure we do not blab on and on over a subject that can be wrapped up in a few short sentences.
Email has become one of the [...]

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Filed Under: multifamily, property management, resident retention, Social Media Tagged With: communication, multifamily, social media

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