Lately in the online apartment marketing space it has been like listening to crickets. It seemed like yesterday there was a flurry of activity on the web discussing all types of opinions and potential best practices regarding apartment marketing. Lately it has been a bit quiet. My fellow nerd made a statement in a recent [...]
Renting an apartment is not at all like buying the newspaper or a gallon of milk. There is a deep level of thought, research and investigating to make a decision and to commit to a place for the resident to call home. In many ways the process can be paralleled to dating and marriage. Read [...]
Everyone has different tools in their marketing toolbox. Most of us are used to online advertising; typically with ILSs. We work on SEO for our websites and use planned strategy with various social media tools. There are all kinds of different marketing tactics but perhaps the one that we forget about is what we have [...]
Driving to work this morning the Dust Bowl analogy popped into my head as I reflected on the last few years in the apartment industry. We all felt it in one way or another. The question remains though is that has the dust settled for us and can we see our path or process clear [...]
Fundamentals are key to not losing an apartment lease. Check out this weeks guest blogger Amanda Lynch as she shows us ten ways to lose an apartment lease.
1. Give bad directions.
This way they’ll never find you. And when they do find you they’re sure to be very frustrated. Ex. Make sure you give good directions. [...]
Mobile marketing is a critical element for multifamily. With the various apps that are available and the unique niches they provide we cannot help but at the very least be aware and in tune with their possibilities. I am going to summarize five: Pinterest, Instagram, News Booth, PicFrame and Forkly.
Pinterest
This tool seems to be hitting [...]
A guest post by Justin Bryan- Property Manager for MMC Properties and Multifamily Aspire Scholarship recipient. Follow him on Twitter @JustinBryan1980
How many apartments have your prospective residents shopped for today? Chances are several. What on your guided tour will make a lasting impression and set you apart from your competition? I can tell you that [...]
Apartment marketing with Foursquare continues to build a great head of steam. I have been watching the trend grow at a steady pace and have also witnessed some unique ideas to make the user experience even more memorable. First of all I applaud Foursquare for not laying down and dying when Facebook places came out. [...]
For nerds like me this has been a whirlwind week. Facebook has done its usual and made some game changing additions to their platform. This is not an opinion post and it really does not matter what I think. The fact is that it has happened again and in order for us to leverage it [...]
Achieving a waiting list for your apartment community is the Holy Grail of apartment marketing. It is not easy and very few have achieved it. Even though our current market is a hot bed for rentals right now it should not mean that we slack our hands in any way.
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