Social Media and the Scientific Method State the Problem- Why am I using social media?  How will I use it?  What benefits will it bring my company and community?  The purpose of social media is to reach a broader audience and connect with...

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Through a Child's Eyes Natural disasters help us to take a moment to reflect on really what’s important in life. Georgia has experienced devastating floods and this morning we are hearing reports of deadly tsunamis and...

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Does Your Human Resource Department Demonstrate a Weakness?... Being proactive is without a doubt the single best policy for any company.  That being said, when is the last time that we analyzed the strength behind our human resource department?  Too often companies...

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Top 5 Tips for Planning a Multifamily Community Event-... We've all been there hosting a community event feeling disappointed and let down by the low response, turn out and participation! If you're ready to start thinking and following through like an event coordinator,...

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Psychographic Marketing in the Apartment Industry This has been a topic I have been doing some sporadic research on over the past few months.  We are all concerned about maximizing our marketing dollars.  We are also concerned about our marketing dollars...

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