Apartment Training
Early in January I had the cool opportunity to teach a social media class for the IREM Northern Ohio Chapter. We covered plenty of topics but I think the one that struck the highest cord was the discussion over transparency and what do we do as business when we people talk about us.
Oh how far we have come in the world of sharing. Sharing was probably one of the fundamental principles we learned as a child. Besides dealing with siblings we learned a stronger application of that principle when we entered grade school. Now as adults we have seen a major shift in businesses where content and [...]
Back in June of last year I kicked off our case study with this post “Demonstrating Social Media Patience- Our Case Study”. Within the article I talked about some of the different platforms I implemented and their overall affect. To kind of get this article off on the right foot I wanted to reveal to [...]
2009 ended with much skepticism regarding social media and its impact on multifamily. 2010 had its own share of debates but I think we can safely say the chatter has mostly died down and now there are some great folks digging in the trenches and plowing their way through to use available tools and sync [...]
An interesting conversation was held on Mike Whaling’s BlogTalkRadio show yesterday regarding social media and customer service. Check out the podcast to hear some of the thoughts. Basically what the discussion was over was the difference between in person and social media when it applies to customer service. We have always found that the [...]
Good morning everyone. It’s very cool to see so many new multifamily folks on Twitter now. We all need a little education don’t we? I wanted to share a couple of tips with you. This video below will give you a couple quick tips on how to maximize your real estate and create a great [...]
From a couple of classes I have taught and from pure observation I have noticed many who were once skeptical about Twitter and its use in multifamily now embracing the platform bit by bit. There are still many one tweet wonders out there and there also ones who just quit after false expectations were not realized. The following 10 points are some reasons why I think there will be a continuing shift of opinion on the use of this tool.
I was reading a couple of articles this morning on social media failures and some possible reasons why this happens. This is really not a new topic since that are plenty of one hit wonder accounts out there. This continues to be a head scratcher for me, but then the overall realization is that some [...]
It is only a couple of weeks away! It really snuck up on us for sure. This is definitely going to be a week to remember. This year we decided to set up a booth for Brainstorming, so we look forward to chatting with a whole bunch of great multifamily folks who are interested in [...]
Mack Collier wrote a post the other day that coincided with research I have been doing for the past few weeks for a presentation that Tamela Coval from RentWiki and I will be handling for the Atlanta Apartment Association. He wrote a great piece called “Here’s why you shouldn’t treat social media as being ‘free’” [...]
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