Apartment Marketers Are You Listening?

Apartment marketers are you listening?

For nerds like me this has been a whirlwind week. Facebook has done its usual and made some game changing additions to their platform. This is not an opinion post and it really does not matter what I think. The fact is that it has happened again and in order for us to leverage it [...]

Facebook’s Impact on Multifamily Part III- Engagement or Participation?

facebook engagement and participation

The Golden Fleece for most of us on our Facebook pages is interaction of some sort. It shows that what you post is of value to your page members and it gives you a sense of accomplishment for your efforts. There has been a lot of semantics over whether its engagement or participation [...]

Facebook’s Impact on Multifamily Part II- Stop the Mistakes

Facebook's impact on Multifamily common mistakes

Much of the material in this post may be items you have read before from others. In multifamily there is quite the pool of pretty amazing folks who work hard to educate us on best practices specifically regarding Facebook. However despite the education available I am still witnessing some common mistakes taking place. [...]

Facebook’s Impact on Multifamily-The Now Part I

multifamily marketing with facebook

Early in February, Facebook released numerous changes to how Facebook pages now operate. The moment I reviewed these changes one of my first thoughts were towards the increased opportunities for building partnership marketing opportunities. The ability to post as your Facebook page as opposed to your personal profile will have a significant impact [...]

Social Media and the Art of Sharing

Google Reader box

Oh how far we have come in the world of sharing.  Sharing was probably one of the fundamental principles we learned as a child.  Besides dealing with siblings we learned a stronger application of that principle when we entered grade school.  Now as adults we have seen a major shift in businesses where content and [...]

Social Media- What We Learned and What is Yet To Come

Multifamily social media outlook

2009 ended with much skepticism regarding social media and its impact on multifamily.  2010 had its own share of debates but I think we can safely say the chatter has mostly died down and now there are some great folks digging in the trenches and plowing their way through to use available tools and sync [...]

Don’t Drink and Facebook

Two conversations I had yesterday compelled me to write this post today.  One I had on Facebook itself with an acquaintance of mine who very eloquently pointed out the complete shallowness of some guys who pretend to be sweet and sensitive by posting status updates that reflect some movie or emotion that are supposed to [...]

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