It’s a bird. It’s a plane. No its SOCIAL MEDIA!!!
At times we can get let ourselves get a bit carried away with social media and what it can do. It has its place but it certainly is not a super hero. You can be the superhero and the more we realize that the more effective [...]
Driving to work this morning the Dust Bowl analogy popped into my head as I reflected on the last few years in the apartment industry. We all felt it in one way or another. The question remains though is that has the dust settled for us and can we see our path or process clear [...]
Media and public relations policies are absolutely critical. A few years ago a public relations blunder could easily be contained within a local area, but these days with social media that is absolutely impossible.
There are many different situations that require solid public relations and media education. Fires, crime, natural disasters, bed bug infestations and many [...]
Mobile marketing is a critical element for multifamily. With the various apps that are available and the unique niches they provide we cannot help but at the very least be aware and in tune with their possibilities. I am going to summarize five: Pinterest, Instagram, News Booth, PicFrame and Forkly.
Pinterest
This tool seems to be hitting [...]
One of my favorite magazines to read is ironically enough called Training. In one of their latest issues they had an article on Social Work and the shift we have seen in business over the past couple of years. Many companies have super strict social media policies about their employees using social media while working. [...]
We can all remember vividly the first time we rode our bikes without the training wheels on and without Mom or Dad holding on to the back of the seat for us. Remember the emotions that came with it? Do words like happiness, excitement, elation come to mind? Of course! At first we looked at [...]
For nerds like me this has been a whirlwind week. Facebook has done its usual and made some game changing additions to their platform. This is not an opinion post and it really does not matter what I think. The fact is that it has happened again and in order for us to leverage it [...]
Blogging is just pure fun. I mean it! I love the fact that I am seeing more and more property management company’s jump onboard with a plan and a set of goals when it comes to blogging. On my personal site I wrote about what makes it easier for me to share [...]
I put this title in a question format for a very good reason. I want to know how you are using LinkedIn. I have been trying dearly to hold on and see if there would be anything that would wow me about the tool. Many times the keyword that comes to my [...]
The Golden Fleece for most of us on our Facebook pages is interaction of some sort. It shows that what you post is of value to your page members and it gives you a sense of accomplishment for your efforts. There has been a lot of semantics over whether its engagement or participation [...]
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