About a month ago I passed a gym on my way home from my gym, yes just like tax credit properties being built within 2 miles of each other,there are gyms built within the same distance. Anyways, I saw a banner on their building that said “Start a Revolution”. Now I know that was geared [...]
The following is a guest post by Jolene Sopalski, one of our Aspire Multifamily Scholarship recipients
Recently NBC launched a new show called “The Voice” and it inspired me on so many levels. From the shows concept, marketing with the use of Social Media, to the coaches themselves. While watching this fantastic show, I could not [...]
The following is a guest post by Angela Irizzary one of our Aspire Multifamily Scholarship recipients.
It’s common knowledge that building rapport is one of the most important steps in any sales pitch. Without it, customers can’t make the connection between you, the leasing professional, and the product. Creating value starts with YOU and your [...]
Early in February, Facebook released numerous changes to how Facebook pages now operate. The moment I reviewed these changes one of my first thoughts were towards the increased opportunities for building partnership marketing opportunities. The ability to post as your Facebook page as opposed to your personal profile will have a significant impact [...]
There was a bit of a conversation yesterday on Twitter on lead tracking. Apparently there is a bit of a problem in keeping track of all traffic that comes to your property. The conversation helped validate a couple of key points for me. You can’t rely solely on technology to respond to leads and as [...]
This is a follow up post to my Vendor Etiquette article a few months ago. It was brought to my attention some time ago that I may have been too dogmatic or harsh with my thoughts on best practices between decision makers and vendors. In expressing my opinions I perhaps have inadvertently hurt some feelings [...]
We’ve all been there hosting a community event feeling disappointed and let down by the low response, turn out and participation! If you’re ready to start thinking and following through like an event coordinator, then read on for my “Top 5 Community Event Ready Tips”! Once you have your event ideas you are now ready [...]
My blog has almost become a journal that charts thoughts and processes and changes I have been going through and what The Training Factor has been facing each day. Last week I had the privilege of being on Mike Whaling’s BlogTalkRadio show. Mike owns a company called 30Lines and is a major asset to our [...]
This has been a topic I have been doing some sporadic research on over the past few months. We are all concerned about maximizing our marketing dollars. We are also concerned about our marketing dollars not violating Fair Housing laws in any way. Is there a way for psychographic marketing to assist marketing directors of [...]
Off and on this particular topic has come up a few times on Multifamilyinsiders Discussions . Something happened today to me that inspired this post. I was sent an email from Vendor X asking me if I would trade leads with him. The message itself was nice and there was a courteous thank you on [...]
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