Quick Tips to Lease an Apartment Today

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Always always always smile
Pretend you are being mystery shopped but be real not plastic
Stop with the Farmville posts and have good conversations with everyone who walks through your door

A Recipe for a Successful Apartment Lease

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4 Tablespoons Curb Appeal
1 Quart of Apartment Training
½ Cup of Welcoming Office Environment
¼ Cup of Targeted Marketing
1 Pint of Community Reputation
2 Cups of Answering the Phone
2 Cups of Returning Prospect Emails

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Multifamily Mobile Marketing-A Guest Post by Sarah Greenough

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There are more than 2.4 billion mobile phone users; this number is growing every day!  About 30% of these mobile phone owners (more than 700 million and growing) have browsed the Internet through their mobile phones. This is why mobile marketing is predicted to become the next predominant media segment.  Local search is also an area [...]

Leasing Apartments with a Smile

Leasing Apartments with a Smile

Can there be any doubt of what a smile can do for another person.  When a prospective resident walks through that door, you have less than a couple of seconds to make that first impression.  It all starts with a smile.  Does a smile only come from your lips?  Absolutely not!  A smile comes from [...]

This Apartment Search is Going to Stress Me Out- A Twitter Lease in Action

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There really has been little proof that leasing via twitter is or could ever be a reality.  A few of us have been testing the waters and “listening” to those on twitter who use the keyword apartment or apartment hunting.
By sheer coincidence I spotted a tweet from someone I was following already.  Cristin was kind [...]

12 Steps to Internet Leasing Success!

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Want to get more leases from your internet leads? Try these 12 steps when responding to prospects.
~~A  post by Mechelle Flowers-President of The Training Factor
1. Reply to it!
2. Reply to it within 2 hours.
3. Use a catchy subject line… Example- “Your perfect home is waiting”
4. Use a personal greeting… Example – “Hi there Deshawn”
5. Speak to the person… Answer all [...]

Don’t Just “Shove” Your Leases

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There is a fine line between training and application.  Take a trip back to your school years and reflect on the moments when you said to yourself or your teacher: “Why do I need to learn that?  I will never use it.”  As we made our way into the workplace, we should be able to [...]

Brainstorming Session #mfbsconf –Why I am Filled with Jubilation

Next week in Houston Texas, Tami Siewruk (@multifamilypro) will be hosting Brainstorming Sessions: Stellar Solutions. Within the multifamily industry there has been so much positive chatter about this event, hence the reason why I decided to write this today.
This year has been an amazing learning curve for me as I made a huge career transfer [...]

New Media Atlanta Summary-Choose Your Direction

Last Friday September 25th, I had the opportunity to attend “New Media Atlanta” at the Georgia Tech Research Institute. Chris Brogan was the keynote speaker and was surrounded by other speakers who had their own take, message, and experience to share with this audience.
The scene was quite intriguing. The room where the conference was held [...]

Stay the Course

Those three words have inspired thousands of individuals for centuries now. It’s interesting to reflect on the definition. Wikipedia makes these statements.
“Stay the course” is a phrase used in the context of a war or battle meaning to pursue a goal regardless of any obstacles or criticism.
Similar to “cut and run“, a pejorative phrase [...]

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