“Hello”… “Umm, is this Park Plaza Apartments?”

Ultimate Apartment Leasing Workout

When leasing apartments your telephone skills are absolutely crucial and can make or break a first impression. The challenge I find with many apartment leasing folks is their ability to maintain their consistency and/or look for the opportunities to WOW the caller.
For all of us one of the main reasons why are phone etiquette dwindles [...]

Ten Ways to Lose an Apartment Lease

Apartment Leasing fundamentals

Fundamentals are key to not losing an apartment lease.  Check out this weeks guest blogger Amanda Lynch as she shows us ten ways to lose an apartment lease.
1. Give bad directions.
This way they’ll never find you. And when they do find you they’re sure to be very frustrated. Ex. Make sure you give good directions. [...]

As the Apartment Turns – Episode VI Lunch or Lease

bad customer service don't bite the hand that feeds you

In episode VI of our series “As the Apartment Turns” we focus on the strong need for customer service skills. Good customer service equates more leases. When you look at apartment occupancy percentages that make you want to faint, you should also look at your apartment leasing professionals and see how they are treating prospects.
As [...]

Apartment Focus Word – Confidence

apartment focus word confidence

Confidence is something all of us need in the apartment industry. Whether we are dealing with residents, prospects, or each other confidence is a critical emotional quality in order for success to be achieved. In order to see how we can improve our confidence now and in the future, it is soothing to reflect on [...]

I’m Busy Can You Please Hold!

Telephone Etiquette

Why should we review our telephone etiquette skills from time to time ?  Before you read this post give some thought to some of your personal worst phone experiences. Are you smiling or frowning currently? I am sure it is the latter, obviously. We inherently hate how we are treated by someone who can barely verbalize [...]

Ten Tips to Improve Internet Responses

Apartment Internet leasing

A fundamental part of the apartment leasing process is following up on internet leads. As communication continues to shift apartment leasing professionals need to be at the top of their game when it comes to follow up on internet leads. The way you respond to an internet lead is absolutely crucial to the leasing process. Your [...]

Leasing an Apartment with an iPad – Wow Your Prospect

iPad leasing apartments

A guest post by Justin Bryan- Property Manager for MMC Properties and Multifamily Aspire Scholarship recipient. Follow him on Twitter @JustinBryan1980
How many apartments have your prospective residents shopped for today? Chances are several. What on your guided tour will make a lasting impression and set you apart from your competition? I can tell you that [...]

Confessions of a Multifamily Mystery Shopper

Confessions of a Mystery Shopper

Get inside a mystery shopper’s head. Learn what they look for when scoring your Internet responses.Learn the 12 tips on how to ace your multifamily Internet Shops.. It will make all the difference in you scores.

Is Your Apartment Community “The Voice”?

Apartment Key

The following is a guest post by Jolene Sopalski, one of our Aspire Multifamily Scholarship recipients
Recently NBC launched a new show called “The Voice” and it inspired me on so many levels. From the shows concept, marketing with the use of Social Media, to the coaches themselves. While watching this fantastic show, I could not [...]

Creating Value Starts With YOU

Creating value

The following is a guest post by Angela Irizzary one of our Aspire Multifamily Scholarship recipients.
It’s common knowledge that building rapport is one of the most important steps in any sales pitch. Without it, customers can’t make the connection between you, the leasing professional, and the product.  Creating value starts with YOU and your [...]

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