Apartment Focus Word – Adapt

How much does this focus word resonate in your day? The word adapt is probably one of the least favorite words for many. Adapt means change and change is something we naturally resist. The business model of today is just not the same as it was a few years ago.

To adapt means to be open to possibilities. It means being ready for the next shift. Too often we can get stuck in a traditional model of doing business and we can lose out on opportunities that may be right in front of our face. I have seen this time and time again in my professional career. An innovative idea or concept to creating business is presented to a team member but because the word “adapt” comes into the scenario there is immediate pushback. The pushback comes typically because the individual has to come outside their comfort zone. It requires work. It requires effort. It requires courage. When you get into a business model rut it becomes increasingly difficult to adapt to changes in our industry.

The word adapt applies to all facets in our industry. It applies to onsite, corporate and industry partners. I am the type of person who loves to observe, assimilate and then benefit from what I take in. My conclusion is that a high percentage of what causes business frustration is the lack of the ability to harness the definition of “adapt”. The world is an open book for business. Traditional approaches to sales, marketing, operations, leasing and many other core pieces to business no longer have a place. The whole thought process of “boundaries” no longer exists. Apartment industry folks who are creative and innovative are paving the way for their own success. Being adaptable is on an equal plane of being creative.

The word adapt is an open general word in the dictionary but at the same time it has a unique definition for each and every one of us and our businesses. The challenge for all of us is to step outside our comfort zone. The challenge is to take off the blinders and see the business world as it is today. The challenge is for us individually to shake off that resistant approach to change and to open our minds to possibilities.

Now I challenge you! Where have you found the word “adapt” apply in your business model or approach? Get into the conversation and share your thoughts in the comment section below.

Written by Jonathan Saar