Media and public relations policies are absolutely critical. A few years ago a public relations blunder could easily be contained within a local area, but these days with social media that is absolutely impossible.
There are many different situations that require solid public relations and media education. Fires, crime, natural disasters, bed bug infestations and many other situations are big news items. Therefore it is critical to have solid policies and procedures in place. Remember the days in school when we had to perform fire drills? The reason for this was to ensure safety. It was done repetitively so that it made a solid impression in our minds on what exactly needed to be done in that type of emergency situation.
The same principle applies with public relations. A repetitive review of your policies and procedures coupled with solid training is important. The above possible scenarios are often fully charged with emotion both with the residents and onsite staff. Emotions can cloud judgment and lead to a public relations nightmare.
Episode III of our series “As the Apartment Turns” is another exaggerated example of what not to do. The cast includes Kari Cardwell, Leigh Knight (Sam) and yours truly as Chip the Property Manager. Is roasting marshmallows really appropriate when a fire breaks out? Be sure to check out Episode III below.
I would love any feedback you have on the topic of media and public relations in the comment section below. Feel free to share this post with your network.
Written by Jonathan Saar
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