Social Work Only for the Residents?

One of my favorite magazines to read is ironically enough called Training. In one of their latest issues they had an article on Social Work and the shift we have seen in business over the past couple of years. Many companies have super strict social media policies about their employees using social media while working. Take a look at the following statistics that were highlighted in the article. This is based on a Robert Half Technology survey of more than 1400 CIO’s with companies with a hundred or more employees. They were asked, “Which of the following most closely describes your company’s policy on visiting social networking sites such as Facebook and Twitter, while at work?” Check out the responses.

Social Work                                         2011 2009

There is no doubt that many companies have made some significant shifts in their social media use and unfortunately according to these stats, many companies still do not want anything to do with it whatsoever. What is allowed and considered as proper “social work” is also still being shifted through.  Let’s take this to a multifamily level now. There has been a tremendous overall shift within the last two years that much is for certain but my question is what the next step in your evolution is? Are we so fixated on our resident programs that we are forgetting our team members? Where does proper multifamily social media training come into play?

These are questions I still find many working to wrap their heads around and at the same time trying to keep up with the continued changes and shifts that seem to happen on a weekly basis in the digital marketing world. What is encouraging to see is the amount of positive efforts forward however the implementation time is what appears to be the biggest challenge at this point.

My question to my readers is do these stats reflect or mirror changes you have seen in your organization? What are you doing to make your corporate culture more social? Where have you seen the benefits? How is the shape of “social work” shifting between residents and team members? I am looking forward to reading your thoughts in the comment section below.