Is Your Apartment Community “The Voice”?

The following is a guest post by Jolene Sopalski, one of our Aspire Multifamily Scholarship recipients

Recently NBC launched a new show called “The Voice” and it inspired me on so many levels. From the shows concept, marketing with the use of Social Media, to the coaches themselves. While watching this fantastic show, I could not help but see how I could use this as a learning tool. I also saw so many ways that the Multifamily Industry is similar to The Voice. The makers of the show and NBC seriously had the formula down pat on the marketing side and knew how to keep your attention. How does this work for our industry?

‘The Blind Audition’

This is my favorite part—before they ever get to your community or even call, prospects judging you from your advertising. One of the things about the Voice that really impressed me was how they used Twitter, Facebook, Blogging, YouTube and ITunes to market their show and artists. Each media was different so it kept you going from one media to another, to read/see more about the show. They kept it fresh and exciting all at the same time. Do you stick to what everyone else is doing or do you jump out of the box and become different? It is very important that the way you advertise, immediately sets you apart from your competition. Can your community advertising pass the Blind Audition?

‘The Battle Round’

Congratulations you have passed the Blind Audition now instead of 32 properties you are up against 8 other properties. How you answer the phone will determine if you move to the next round. This is very important! Are you upbeat, positive and willing to answer your future resident questions? Many of us get so busy with the everyday stuff that we forget that we are auditioning for an audience with a future resident every time we answer the phone. Stop what you are doing, breathe, and smile before you answer the phone! Your prospect will hear the smile and feel your undivided attention.  Make sure you answer all the questions your potential resident may have. Push to make the appointment. This is your moment to shine. If you don’t make it through the ‘Battle Round’, you will lose the prospect.

‘The Sing Off’

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