I was reading a couple of articles this morning on social media failures and some possible reasons why this happens. This is really not a new topic since that are plenty of one hit wonder accounts out there. This continues to be a head scratcher for me, but then the overall realization is that some companies just don’t get it. They view the tools available to us know with a very single minded or one dimensional approach. The bigger picture just is not that clear.
I was speaking to a friend of mine yesterday who is just jumping into the space and the reasons why he is excited to get involved in this is clear. He wants to make his customers happy. Of course he is looking to improve his overall business model and make it more profitable. That is what business is all about. However if there is not a higher purpose involved, will we ever get there? That is where social media should be helping take you. The ultimate goal is to connect with your clients and make them happy. The bigger picture includes much more than just posting content, auto-tweeting, following people etc. It’s about finding out what makes your social network tick. Do you really know who they are? Do you know what they like? Do you know why they do what they do? This is where I feel many people and companies become one hit wonders. An antisocial company or person has a real hard time with social media because it goes completely against their grain and path they are on. They don’t stop and take the time to realize that they are dealing with people and that the ultimate goal above and beyond profit is making people happy.
Look what social media has done for industries from a conference standpoint. I can’t even begin to tell you the buzz I and many others have been feeling as Brainstorming Sessions has been fast approaching. Between the blogs, twitter and Facebook updates, you can tell that everyone is amazingly excited. Some people do business with each other and some don’t but that does not matter. The ultimate social experience is about to take place where friends and industry partners are coming together starting today for one of the ultimate multifamily experiences. It’s what the root word of our industry stands for. We are family. Social media has allowed many of us to connect on levels that were not formerly possible. It had to start with us being social in the first place and our companies as well.
For those who cannot make it this week, make you are following the hash tag on Twitter #mfbsconf. It doesn’t replace the human experience but does help you be here in spirit. I am going to do my best to post a highlight blog each day of some of the key takeaways and moments that will be experienced.
Written by Jonathan Saar